News Desk — April 9, 2018 at 10:11 am — Updated: April 9, 2018 at 10:11 am

Viacom asks CBS to raise its bid by $2.8 billion – sources

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(Reuters) – Viacom Inc has asked CBS Corp to sweeten its merger bid by about $2.8 billion (£2 billion) or almost a quarter more than CBS’s offer, people familiar with the matter said, indicating the wide gap in the U.S. media firms’ price expectations.

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