Point FM Sport, sportsNews — January 27, 2016 at 12:54 pm — Updated: January 27, 2016 at 12:54 pm

Digital marketing helps Adidas cut ties to sports bodies


BERLIN (Reuters) – If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via social media.

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