Point FM Sport — January 27, 2016 at 12:54 pm — Updated: January 27, 2016 at 12:54 pm

Digital marketing helps Adidas cut ties to sports bodies

by

BERLIN (Reuters) – If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via social media.

Leave A Comment Using Facebook (Website Comment Form Below)

Use the form below to post a comment via facebook

Leave a Reply

68 queries in 1.096 seconds.