New figures have revealed the tourism industry is supporting over 12,000 jobs in Conwy county.
Over 6.7 million people visited the county for a day last year while the number of visitors staying increased to 2.58 million.
According to the industry model used to measure economic impact, the visitor economy generated £819.7 million for Conwy in 2015 – an increase of around £38.5 million on the previous year.
Conwy County Council said the power of major events – including Wales Rally GB and Access All Eirias – and developing new attractions were key factors in helping local business and tourism.
Councillor Graham Rees said: ”Tourism is a significant sector of our local economy and by working closely with the trade and tourism organisations we intend to keep our focus on the industry and encourage that growth year-on-year.”