Point FM Sport, sportsNews — July 27, 2017 at 3:17 pm — Updated: July 27, 2017 at 3:17 pm

Adidas sells ice hockey brand to Birch Hill for $110 million


FRANKFURT (Reuters) – German sportswear group Adidas has agreed to sell its CCM ice hockey brand to an affiliate of Birch Hill Equity Partners for $110 million, it said on Thursday, seeking to focus more strongly on the Adidas and Reebok brands.

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